Lolita Carrico, Marketing and Advertising

Hi, I'm Lolita Carrico.

Lolita Carrico's Bio:

Long before the word "mompreneur" entered our lexicon, Lolita Carrico was already blazing trails as a true media pioneer as founder of Modern Mom Inc., one of the first major online presences for mothers. With the success of both ModernMom.com and the GLOSS Network for Women (myGLOSS.com), her latest venture, Lolita has established herself as one of the industry's top marketers and influencers. A PR and marketing pro with over 15 years in the technology and digital media industries, Lolita has always been intrigued by digital media and its effects on the way we communicate and gather information. In addition to founding two leading online destinations for women, Lolita began her career consulting with some of the first well-known brands and technologies online, such as Shopzilla and Launch.com as well as the digital arms of major entertainment brands such as Bravo TV and AMC Networks. Today, she works with a variety of start-ups and established brands -- working with them to create and execute effective marketing communications strategies. Lolita's current clients include a number of venture-backed technology firms, educational iPad / tablet application developers, mobile and social media shopping applications, and digital media properties. Specialties: marketing, marketing to moms, social networking, promotions / partnerships, business development

Lolita Carrico's Experience:

Founder at Gloss Inc.
August 2009 - June 2013
Creator of the Gloss network of sites for women. GLOSS is a lifestyle brand focused on today's women dedicated to providing fresh, fun and practical content and ultimately answering life's little questions.
CEO / Founder at Modern Mom Inc.
October 2001 - February 2009
- Founded one of the first digital properties focused on moms. - Grew ModernMom.com to one of the most respected online properties for women / moms, with more than 2 million unique visitors per month and upwards of $5 million in revenue. - Created a multi-media brand with various, profitable business units including online, e-commerce, and market research. - Developed partnerships with Procter + Gamble, Unilever, General Mills, General Motors, and Disney, among many others. - Maintained ModernMom.com's leadership status despite the rise of hundreds of other competitors in the space. - Sold Modern Mom Inc. in February '09 to Demand Media's Richard Rosenblatt.
President at Urge Public Relations
July 1997 - October 2001
- President of leading digital media communications firm which executed branding, marketing and public relations strategies for clients including Shopzilla.com, Yahoo! Music (formerly Launch.com), Puma, Fiji Water, and various Idealab brands. - Created and executed campaigns which raised awareness for leading-edge brands, technologies and emerging concepts which are now commonplace including online streaming video, music distribution online and e-commerce. - Managed team of more than 30; provided leadership and guidance to earn Urge Public Relations recognition as one of the "Top 100 PR Agencies" of 1998, 1999, 2000 & 2001.
Marketing / Public Relations at HOB Entertainment
1994 - 1997
Created and executed PR campaigns for several divisions of the company including the House of Blues live music venues, HOB productions, HOB Music and HOB New Media. HOB New Media was the first online property to live stream a music event on the web in 1995; spearheaded and executed all media relations surrounding the campaign.
Marketing and Business Development Strategist at Lolita Carrico Inc.
February 2009
Developing and executing strategies for various brands and companies -- from start-ups to Fortune 1000s -- that build solid business models online, incorporate smart social media marketing and effective strategies to reach women in today's digital world.

Lolita Carrico's Education:

Boston University
Bachelor of Science

Lolita Carrico's Interests & Activities:

Marketing, Exercise, Cooking, Family

Lolita Carrico

Marketing and Advertising

Hi, I'm Lolita Carrico.

Lolita Carrico's Bio:

Lolita Carrico's Experience:

Founder at Gloss Inc.

CEO / Founder at Modern Mom Inc.

President at Urge Public Relations

Marketing / Public Relations at HOB Entertainment

Marketing and Business Development Strategist at Lolita Carrico Inc.

Lolita Carrico's Education:

Boston University

Lolita Carrico's Interests & Activities: